CREATIVE BRIEF

Develop a suite of assets for a full-funnel marketing campaign designed to engage customers throughout their shopping journey and ultimately drive in-store visits to Vineyard Vines.

CREATIVE SOLUTION

Building on Vineyard Vines’ established brand identity and campaign imagery, we crafted a full-funnel creative campaign centered on testing two visual approaches: product-focused laydowns versus on-figure, styled photography. This strategic A/B concept allowed us to better understand what resonates with our audience while keeping the customer journey at the forefront. Each creative touchpoint was designed to reflect the shopper’s mindset and highlight the versatility and appeal of shopping in person at a Vineyard Vines store.

Associate Creative Directors: Cynthia De La Torre Moreno, Catherine Babin
Designers: Hannah Huszar, Macarena Astorga
Copywriter: Gary Offutt
Motion Designer: Luis Cuenca