CREATIVE BRIEF

Old Navy launched BODEQUALITY, a brand-defining initiative aimed at making fashion truly inclusive. As the first major retailer to offer all women’s styles in sizes 0–30 and XS–4X at price parity, Old Navy set out to reshape the retail landscape. The brand partnered with PMG to create a comprehensive digital marketing campaign that matched the scale, significance, and spirit of this historic move—championing inclusivity and accessibility across every touchpoint.

CREATIVE SOLUTION

To bring BODEQUALITY to life, we partnered closely with Old Navy’s internal creative team to ensure alignment on messaging, visuals, and customer experience across all channels. From strategy through execution, PMG led the digital expression of the campaign—designing and developing a dedicated landing page, producing social content and video, and crafting product storytelling that reinforced the brand’s inclusive vision. Our cross-functional approach ensured a seamless rollout, translating a bold brand commitment into an impactful, consumer-first digital experience.

Designers: Hannah Huszar, Cynthia De La Torre Moreno, Catherine Babin, Macarena Astorga, Tina Mendez, Regina Crisman
Copywriter: Gary Offutt
Developer: Jordan Russell
Motion Designer: Luis Cuenca