CREATIVE BRIEF

Reimagine existing creative assets into a flexible, media-ready toolkit to support Grand Openings for Nike Unite and Nike Clearance stores. The system needed to scale across all paid media platforms and adapt quickly to new openings.

CREATIVE SOLUTION

We developed a comprehensive, cross-platform toolkit in Figma, complete with a modular design system and scalable animation guidelines. This system empowered Nike teams to efficiently roll out consistent, brand-right creative across paid channels for both Unite and Clearance store openings. Designed with adaptability in mind, the toolkit ensures future-ready assets that maintain the integrity of Nike’s core values while meeting the pace of evolving media plans.

Designers: Hannah Huszar, Cynthia De La Torre Moreno, Macarena Astorga
Copywriter: Gary Offutt
Motion Designer: Luis Cuenca