CREATIVE BRIEF

As SurveyMonkey evolved beyond surveys and expanded its product offerings, the company needed a new brand identity that reflected its broader ambitions and future-forward vision. The challenge was to create and launch a new brand that could inspire business leaders to think differently—and do so on a highly accelerated timeline.

CREATIVE SOLUTION

In close collaboration with media, strategic planning and insights teams, we helped bring the new brand, Momentive, to life—developing a full-funnel campaign from the ground up in just six weeks. Our creative platform posed real-world questions to reflect the brand’s mission of helping organizations make better decisions through agile, AI-powered insights. From messaging and design to media and strategy, we ensured Momentive launched with impact—going live across high-visibility channels like YouTube, Apple News, Reddit, and digital OOH in Times Square, timed precisely with the company’s new stock ticker debut. The result was a bold, emotionally resonant introduction to a brand built to shape what’s next.

Associate Creative Directors: Lori Wittig, Lynn Bossange
Designers: Hannah Huszar, Macarena Astorga
Art Directors: Kevin Yurasovich, Nick Denman
Copywriter: Benjy Joung
Motion Designer: Luis Cuenca