CREATIVE BRIEF

Develop a full-funnel campaign to introduce Green Mountain Energy (GME) to new audiences, educate them on the benefits of clean energy, and inspire them to choose GME as their energy provider.

CREATIVE SOLUTION

In collaboration with Nexus Studios, we brought Green Mountainville to life—an imaginative world powered by clean energy and guided by Lucy, GME’s cheerful lightning bug ambassador. This immersive universe was designed to resonate with eco-conscious consumers, fostering an emotional connection to GME’s mission while showcasing the possibilities of a greener future. The campaign’s sustainable, story-driven approach engaged audiences across the funnel, from awareness to conversion.

Associate Creative Directors: Cynthia De La Torre Moreno, Catherine Babin
Designers: Hannah Huszar, Macarena Astorga
Copywriter: Gary Offutt
Motion Designer: Luis Cuenca